Creative Direction, Naming and Design.
Wrestler Events Platform.
A platform for the creative community — and those who engage with the creative community in Pōneke. With a goal to re-egnyte creative passion in a post-covid landscape in Wellington. Arena is an event series hosted by and with the sensibiltiy of Wrestler, but with enough scope for community to engage and feel a sense of belonging and brand ownership.
I chose this name to bridge the creative community and Wrestler - a bit further than the company’s roots, and into the Arena creatives all play in. An arena is a place different perspectives come together with an open mind to test push and support each other.
Dialing into what kind of arena we’re providing with the name of the event. A colaboration (Spar Sesh), a workshop (Drills), a panel (in the ring) film night / a gig (fight club).
