Delivereasy
Your mate. Your in-between. Your guy. We’re no faceless tech algorythm. We’re the waiter of the city, the local hospo heroes. Your connection to the local restaurant culture, at yours. With the favourites of the local food run! Your Kai Ally, bringing the flavour of the neighbourhood.
With Photographer Steve Boniface
With Director Brooke Benton, DOP Jake Munro
For Client / Agency. Wrestler
Project. Delivereasy Brand Direction
Campaign Approach. With Silicon Valley delivery services approaching the scene, Delivereasy needed to reintroduce themselves to Aotearoa and show the personal and collective value of choosing a meal delivery service by a NZ owned company that gives more to restaurants and drivers.
With international tech giant competitors homogenising restaurant culture came the opportunity to embrace hyperlocal hospo culture, and celebrate its uniqueness by being the connection of the scene’s contagious energy. The restaurant scene, at home - bringing a bit of flavour into your life.
“Bringing the neighbourhood flavour” humanised the visual identity of Delivereasy by bringing the viewer beyond the tech experience and into the hustle of the kitchen.
Photographer —
DOP —
Visual Direction. To bring the audience into the excitement of the scene, the visual direction of the campaign is full of charisma, energy and flavour in the camera movement, styling and performance, incorporating lots of colour, brightness, and powerful film onboard lighting and photographic flash.
Collaborators.
AP on Creative Direction / Campaign Narrative / Action Script
VO script — Nik Jarvie-Waldrom
Crew
Director — Brooke Benton
Executive Producer — Jasmine St John
Producer — Hannah Malpas
On-set Producer — D Crowley
Production Assist/Runner — Florence Lam
DOP — Jake Munro
1st AD — Bruno Mouche
1st AC — Mike Knudsen
2nd AC — Ethan James
Gaffer — Rob Kerr
Gaffer Assist — Elyse Phee
Costume — Daisy Marcuzzi
MUA — Amy McLennan
Location Manager — Peter Tonks
Photographer — Steve Boniface
Craft — Gabe Page
Photographer Assist — Bridie MacInnes
Talent —
Louis Davies
Sarah Dewey
Eden-Rose Dixon (Edie)
Rune Benson
Zachary Bostrovas
Neo Coupland
Ash Prier
Florence Lam
Ellie Leong
Stela Dara
Hamish Karawana-Innes
Ethan James
Florence Lam