Feel It All. Art Direction.

With Photographer Carlos Serrao.
For Client / Agency. Les Mills International and Reebok. 

Project. Product Release Campaign. Feel It All. 
Athletic Campaign
Client Season — SS20 Reebok x Les Mills

AP-FIA-3-ath-1
AP-FIA-3-ath-2
AP-FIA-3-ath-0-1
AP-FIA-3-ath-strength
AP-FIA-3-SP1
AP-FIA-3-SP2

Collaborators

AP on Art Direction,
Campaign Narrative and Design Direction

Global Marketing Director — Julian Smith
Creative Director — Dan Fantl

Campaign Team
Photographer — Carlos Serrao
Producer — Amy Ground
Set Designer — James Lear
1st AD — Johnny Ray Wilson
LMI Production — Jessica Huynh, Sian Morgan
Technical Advisor — Erin Maw
Stylist — Daisy Uffindell
HMU Team — 
Makeup — Julie Figueroa, Christine San Antonio (assist)
Hair— Jamal Hammadi, Chika Monura (assist), Vicky Yun (assist)

LMI Design Team
Copywriter — Dunc Blair, Mark Easterbrook.
Designer — Jessica Huynh, Angelo Wells, Ben Attwood,
Meg Golbry, Sean Moran
Studio Manager — Helen Fairs

Cast.

Caley Jack
Saria Chen
Kayla Atkins-Gordine
Stasya Generalova
Nicole Harrison
Dee Rowell
Bryan Blamele
Maxime Vigeant
Kristian James
Xavier Jimenez