Goodnature
Get rid of the things that make you feel bad about getting rid of things.
With Director Ash Prier. DOP Nolan Verheij
For Client / Agency. Wrestler
Project. Goodnature Social Content
Content Approach. Goodnature's new Automatic Smart Trap is automatic, kind, safe and simple. Designed for anyone who wants to avoid or manage a rodent problem. Goodnature required a different approach to reach out to a home automation / tech savvy European audience whose goal is to set and forget to keep their home healthy and safe.
For Goodnature’s first foray into video storytelling for product awareness, we created a fun and compelling case for moving on from pest control methods that just don’t get the job done well by being both playful and empathetic. In a series of short videos aimed at digital audiences across the globe, we demonstrated why the Smart Trap is the best product for people who want a rodent-free home without methods that are slow and painful, toxic, or a bit snappy. We kept the point laser-focused and scenarios universally relatable for humour and messages that make sense whether your rats and mice are in Australia, Europe, the US, or New Zealand.
With only 6 seconds of dialoge to play with, and an informative animation, I used slow tracking reveals to help portray two sides of a conversation.
DOP —
Collaborators.
AP on Creative Direction / Director
VO script — Nik Jarvie-Waldrom
Crew
Director — Ash Prier
Executive Producer — Ashleigh Roworth
DOP — Nolan Verheij
Gaffer — Rob Kerr
Costume — Florence Duckfield
Sound — Trent Williams
Talent
Cat - Blueberry
Blueberry Blooper