Max SS16
For Studio — Switch
Creative Director — Chris Jones
Photographer — Tony Drayton
Creative Direction by Switch
Summer Campaign borrows the rustic yet crisp tones of the seasonal palette encapsulated within a weathered East Coast location reinforced through natural elements in a studio set. Weathered boards reemerge on the studio set floor lined with textural calico walls. Natural blue and sandy tones of the garments are muted yet hero within the environments.
This campaign followed a strong beach season, therefore elements relate from the previous to give it a beach feel but transitional, in the background, as though you had come back to the holiday house. The garments are a relaxed fit and these details together with this beautiful hazy grade feel like the rolling days of late summer. Being late summer, the campaign has a luxuriously loungey holiday feel with relaxed posing, attitude and styling.
Collaborators
Creative Direction by Switch
Creative Director — Chris Jones
Photographer — Tony Drayton
Client Marketing Manager — Jen Mann
Producer — Kylie Trebilco
Stylist — Rachel Morton
HMU — Lauren Gunn