Ritual Reimagined
Yoga Campaign. Art Direction
Les Mills Bodybalance
With Photographer Carlos Serrao. Cinematographer Monica May
For Client / Agency. Les Mills International and Reebok.
Ancient practices fused with modern sport science.
Ritual Reimagined.
Collaborators
AP on Art Direction,
Campaign Narrative and Design Direction
Global Marketing Director — Julian Smith
Creative Director — Dan Fantl
Photographer — Carlos Serrao
Cinematographer — Monica May
Director — Steve Baker
Producer — Amy Ground
Producer — Nikita Kearsley
Set Designer — James Lear
1st AD — Peter Maestrey. Johnny Ray Wilson
LM Production — Sian Morgan, Nikita Kearsley
Technical Advisor — Tauvaga Siolo
Stylist — Daisy Uffindell
HMU Team —
Hair — Key - Jemaal Hammadi. Assist - Victoria Yoon.
MU — Key - Julie Figueroa, Assist - Christine San Antonio,
Studio Manager — Helen Fairs
Cast.
Diana Archer-Mills
Natasha Vincent
Vili Fifita
Dee Rowell
Jemaal Alexander
Ryan Tremaine Klarenbach
Natasha Ward
Payton O'Billovich
T-Age Anadi
Hussein Bosmans
Yoga For Now / Ritual Reimagined direction and illusion treatment provided by Colenso Auckland