Max HS16
For Studio — Switch
Creative Director — Chris Jones
Photographer — Tony Drayton
Creative Direction by Switch
A natural tropical backdrop sets the tone for High Summer swimwear collection, with natural textures and elements coming through propping such as a woven hammock, woven tribal chairs. A neutral studio set, with calico and light wood break up the density of natural greens while enforcing the heavy natural voice.
The campaign is peak High Summer and has a more glamorous vacational feel to it than Summer-16 which has a paired back transitional feel. High Summer, being peak summer period therefore has a much stronger attitude, and a collection of garments in vivid tones needing considered supporting backgrounds, grading and posing.
Collaborators
Creative Direction by Switch
Creative Director — Chris Jones
Photographer — Tony Drayton
Client Marketing Manager — Jen Mann
Producer — Kylie Trebilco
Stylist — Rachel Morton
HMU — Lauren Gunn